142 leads in 2 months at a 58% positive reply rate
How GTM Revenue powered BeVup's global expansion - closing deals across 5 new countries in the first two months, and a dozen-plus within six.
About the client
BeVup is a mobile gifting platform that lets people send a real-world drink or snack to anyone, anywhere - redeemable at partner venues around the world. The B2B side of the business depends on signing up the best cafes, bars and restaurants in each new market.
Despite their Head of Growth, Denis Iliev, having previously been a Leader & Coach of Business Development at a multi-billion-dollar corporation, BeVup chose to partner with GTM Revenue - recognizing our depth of expertise and our sophisticated understanding of agentic go-to-market implementations.
Challenges
As a new startup, BeVup needed to build its go-to-market from the ground up - and to do it across many countries at once.
The B2B audience made it harder: hospitality is not a digitally sophisticated industry, so accurate contact data was difficult to source at scale, and venue owners are constantly pitched by vendors trying to take money from them.
On top of that, the product is genuinely novel - hard to explain in a two-line cold email. Get the message wrong and prospects lump it in with everything else and disqualify it at a glance.
Denis Iliev on partnering with GTM Revenue
Solution & process
Because this was an early-stage startup, we began with the fundamentals: defining a dynamic Ideal Customer Profile, refining BeVup's positioning, and optimizing messaging to align with the brand voice and proven sales-conversion best practices.
We enriched and verified venue contact data at large scale, then built highly personalized outreach that preserved BeVup's voice so well that recipients believed a human had written each email. That partnership accelerated their global expansion - 5 new markets in the first two months, scaling to over a dozen countries within six.
- Dynamic ICP definition and reasoning
- Positioning + brand-aligned messaging
- Large-scale data enrichment + verification
- Personalized outreach across many markets
Results in the first two months
Across multiple market segments and countries
Campaign breakdown
Across every campaign, 142 positive replies and a bounce rate under 0.8% - the result of careful data verification.
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Outcomes we deliver, again and again
in lifetime value over 17 months
19 enterprise opportunities from one campaign
qualified meetings, every month
sales opportunities, every month
meetings in 4 hours of work
go-to-market rebuilt end to end
in 12 days, deal closed in 25
in 2 months at 58% positive reply
chose us over 8 competitors
Frequently asked questions
What problems do you solve?+
- - No real-time alerts for key account events
- - No single view that aggregates intelligence from multiple sources
- - Impossible to keep data enriched and accurate at scale
- - Reliance on stale CRM entries and shallow data from tools like Apollo, Cognism or ZoomInfo
- - Can't orchestrate sophisticated GTM campaigns at scale
- - No system to prioritize high-intent accounts, so effort is wasted
- - More time spent managing data than building relationships
- - Campaigns launched without a consistent GTM plan
- - Agencies overpromise, underdeliver, and send generic blasts
- - Software and outsourced teams show little real ROI
How does this work? / What's your business model?+
We have three ways we work with clients:
- 1. In-house system set-up - a one-time set-up cost plus a monthly maintenance and optimization cost.
- 2. Done-for-you service - we strategise, build and manage GTM campaigns or data solutions for you, at a monthly cost.
- 3. AI Growth Partner - a deeper, outcome-aligned partnership.