Booking 35+ qualified meetings per month with LinkedIn content + AI multi-channel outreach
Read this short case study to learn how we attract hyper-qualified prospects who buy faster and spend more.
About the client
We developed this playbook for a B2B IT Services company, but also use it for many of our other clients.
We've worked with close to 100 different companies and this is one of our favourites.
People argue if you should post on LinkedIn or if you should do outreach.
In this case study you will see how we combine both of them and outperform tradition outreach by 3-5x.
(This work especially well if your audience/ICP is on LinkedIn)
Challenges
Our client was struggling to make outbound work because their industry is highly saturated, and basic outbound tactics everyone else uses weren't producing results.
The outbound leads they did get weren't high quality, and close rates were significantly lower than other channels.
They had tried multiple lead-gen agencies and internal teams, but nothing worked - even when they secured meetings, those meetings didn't convert to sales.
See our LinkedIn content + AI outreach playbook
Solution & process
This playbook treats LinkedIn as the primary source of high-intent prospects, then targets those prospects across channels with highly relevant messaging.
If you already publish content on LinkedIn, you'll see faster results.
If you don't, you can target a top industry content creator who targets your ICP and capture everyone who engages with their posts.
How it works
1. Collect engagement signals - build lists of people who:
- like, share, or comment on your posts
- view your profile, or company profile
- engage with competitors' content that has a large ICP audience
2. Filter for ICP fit - keep only people who meet your criteria:
- industry and job title
- product / company fit
- signals of intent (e.g., hiring for new/remote roles)
3. Enrich & qualify
append firmographic and role context, score prospects, and prioritize (hot / warm / monitor).
4. Orchestrate outbound
run short, trigger-led cadences across LinkedIn and email with messaging tied to the exact engagement signal.
Results our client got
(results over the last 60 days)
- Reply rates up to 23% (majority positive).
- Sales cycles shortened from months to weeks because prospects are already aware/trusting from content engagement.
- 35+ meetings / month on average using this playbook.
- As the client's LinkedIn following grows, results compound.
Short summary
Source the people who already signaled interest on LinkedIn, filter for real ICP fit, and hit them with context-led, multi-channel outreach - higher reply rates, shorter cycles, and predictable meeting volume.
And because our client's LinkedIn account grows over time, we are going to be getting more and more compounding results.
"GTM Revenue did what no one else could"
We'd tried several agencies and been frustrated by surface-level fixes. GTM Revenue was different: they diagnosed root causes, rebuilt our go-to-market strategy, and delivered real, lasting improvements. Their depth of expertise and hands-on experience set them apart from every go-to-market partner we've worked with.
Book a strategy session with our Founder
We'll analyze your current situation and uncover the highest-impact opportunities to scale your pipeline and get more closed-won deals.
Outcomes we deliver, again and again
in lifetime value over 17 months
19 enterprise opportunities from one campaign
qualified meetings, every month
sales opportunities, every month
meetings in 4 hours of work
go-to-market rebuilt end to end
in 12 days, deal closed in 25
in 2 months at 58% positive reply
chose us over 8 competitors
Frequently asked questions
What problems do you solve?+
- - No real-time alerts for key account events
- - No single view that aggregates intelligence from multiple sources
- - Impossible to keep data enriched and accurate at scale
- - Reliance on stale CRM entries and shallow data from tools like Apollo, Cognism or ZoomInfo
- - Can't orchestrate sophisticated GTM campaigns at scale
- - No system to prioritize high-intent accounts, so effort is wasted
- - More time spent managing data than building relationships
- - Campaigns launched without a consistent GTM plan
- - Agencies overpromise, underdeliver, and send generic blasts
- - Software and outsourced teams show little real ROI
How does this work? / What's your business model?+
We have three ways we work with clients:
- 1. In-house system set-up - a one-time set-up cost plus a monthly maintenance and optimization cost.
- 2. Done-for-you service - we strategise, build and manage GTM campaigns or data solutions for you, at a monthly cost.
- 3. AI Growth Partner - a deeper, outcome-aligned partnership.