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Behind the Scenes of our Internal Campaigns - how we get clients for our services at GTM Revenue.
About
This is a showcase of the internal campaigns that we run, proof that we practice what we preach. For context, we have closed the majority of our deals through the same systems that we implement for our clients. We have tested many different campaign angles with different personalization, targeting, messaging, positioning, etc. Here I will show some of our go-tos when we want to book more meetings.
Campaign 1
The "Perfect Fit" Campaign
Targeting, Data and Automation
We know that if a company fits under this set of criteria they are much more likely to convert. So we call this the "perfect fit" campaign.
To create this list of all companies that qualify under all criteria - we first get the list of all b2b SaaS companies in the USA that were recently funded and have a headcount of 10-50.Then we programmatically check for the entire list if they have team members that have the words “sales”, “business development” or “Account executive” in their job titles. We check the Founder’s background and see if they have any sales experience - this is done by programmatically checking each prospect’s LinkedIn profile. Lastly, we check different job posting websites including LinkedIn and google jobs to check if each company is hiring for “sales”, “business development” or “Account Executive”.
- Industry - B2B SaaS
- Headcount - 10-50
- Location - USA
- NO sales team
- Founder has no sales experience
- Recent Funding
- Hiring SDRs(combined with the recent funding this signals they are looking to scale and investing in outbound)
Results
- We get a positive response for every 54 leads we reach out to.
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