44 Generated Opportunities in 2.5 months - How GTM Revenue helped a tech startup find the perfect accounts to target.

The organization we helped is an up-and-coming SaaS company providing sophisticated ad tracking and precise attribution, able to navigate customer interactions across a variety of digital advertising platforms.

• Even though we faced some challenges, I wanted to start this by being honest and saying that our timing made a big positive impact on the results. As you might be aware, there’s a discrepancy between actual sales and the attribution of those sales in ad platform dashboards. But with iOS 14.5 and 15, which happened a couple of months before beginning our partnership, this issue got even worse, and people started to think about it more. At the time, our client was a relatively new company, and they had never done any outbound.
  
• Also, they were up against competitors with a much bigger market presence. They were a newer company and lacked data and deep market insight, which they were hoping we could help them get. Their product could be used by a variety of different industries, but we had to figure out which ones are the best to target.