The 4 big ideas we focus on when building go-to-market outbound systems...
We don’t believe in mass outreach we all hate those messages. We focus on creating a customer-centric sales process where a big emphasis is put on speaking to the right people at the right time. To accomplish this, we use sophisticated targeting and data, which allows us to understand each prospect on a 1-on-1 level.
We work on a performance basis - so it’s very hard not to get a great ROI. The whole point of any business investment is to get a greater return… and we ensure that you do. The reason why this is our model is because we are confident, as we have done this successfully many times over.
Our goal is to build outbound into one of your most profitable and consistent acquisition channels. Unlike other channels, with our systems we can eliminate the inconsistency and fluctuations in results, and we ensure that it will be profitable as we only get paid for real results.
Most agencies will follow their cookie-cutter playbooks and just give you leads. We focus on real results… meaning how our generated opportunities affect metrics like realized revenue, ACV, and close rate percentage. We continuously refine our systems to improve the real metrics that you should be optimizing for.
Hiring more, spending more, adding new tools, and JUST doing more in 2024 doesn't ACTUALLY translate to more results. Today's SDRs are engaging with 55% more prospects than they were just a few years ago, yet they're getting about 50% less meaningful conversations.
Yes… reaching sales targets has gotten harder. People are trying to solve this problem with new tools, new AI use cases, etc. There is a ton of talk about all of these new emerging tech tools, but there’s also more confusion than ever about what’s actually true. Most leaders know they should do something differently… but what exactly?
Most outbound done by companies is terrible… Just look at your inbox and you will find a ton of borderline spam messages trying to sell you something. Companies have forgotten the fact that outbound will never work if they have nothing good to say. A way higher quality is required in 2024.
Companies that try to have that personal touch run into a big problem as well… Doing all the research and manual work necessary for good outbound is a very time and resource intensive process. And since it's very inefficient, if you want to scale it you need a lot of manpower. Which will not only cost a lot but also take a ton of time and effort to hire, train, and ramp up.
What if there was a way to keep the personal touch and do that at a high enough volume to hit your sales targets, but without burning a hole in your budget…
We create a Modern Selling System that solves all 4 problems above. Which is the combination of old school sales principles with modern tech & generative AI.
The heart of the modern selling system is how precise our targeting can be - because of all the advanced data that is available. No longer do we have to target companies by criteria as simple as location, headcount, and industry. We can target by specific company situation or problem, even by budget.
Sellers shouldn’t be spending their time doing low-value manual work. We automate account and persona research tasks, data enrichment, lead scoring, and other tasks that have no reason to be done manually. We can turn very complicated manual processes into simple automated workflows that allow the whole system to run with much higher efficiency.
When a sales rep wants to reach out to a person, he first has to do some research and get different sorts of important data. Then he has to understand the data and the research insights and write a relevant message to the person he researched. Similar to how a sales rep works, we use generative AI as an empathy machine to understand data at scale and help with the messaging.
We will build out your own modern selling system tailored to your specific needs and goals. And we will ensure you get a great ROI and only pay for real results as we work on a performance basis. Our process is one of constant innovation, and we always look for ways to get our clients even better results than they are already getting.
We seamlessly orchestrate the entire journey of go-to-market outbound sales, from concept to realization.
We work with you to create your go-to-market outbound vision. We believe in selling in accordance with your company's values. If you say you are customer-centric, then why would your outbound not be customer-centric as well?
We help you define different market segments and your overall targeting strategy. We allow you to be extremely specific and target companies based on pain points or budget.
We have access to unparalleled data and combine hundreds of data sources to make our targeting come to life. Because we can get data insights on the companies we want to reach out to, it's much easier to create great messaging.
Because our targeting and data are on point, knowing what to say to each person is much easier. Our targeting and data become the message... we have a lot of insights about each company and know what problems they might have and why we should be speaking to them specifically.
We don't start by asking, "What can we automate?". We first craft the absolute best system possible and then look for ways to add technology and automation to the mix so we can improve the economic efficiency of processes. We automate different tasks and use AI to get rid of low-value high-cost work.
We optimize every component of the system for the metrics that matter the most. We track the data on how different targeting, messaging, and strategy changes affect metrics like close rate%, sales cycle length, and ACV.
If you want a way to predict your revenue growth, so you don’t need to stress and wonder how you are going to hit your next quarter’s targets.
We allow you to get in front of and convert a different audience from the one that is already in the market and everyone is competing for.
Our model is that we work on a performance basis and guarantee results.
We pre-qualify prospects based on a set of criteria and only get you high-quality opportunities.
Book a strategy call, and we will build out for you a full outbound sequence and give you 500 ICP leads to send it to, so you can get a taste of our work.